“绵阳枫叶牧场科技有限公司(土门赵鸭子)”,2019年入驻园区,一方面通过园区统一提供的环保、检测、水电气、办公食宿等基础服务,高效管理;另一方面聚焦“谷”内资源,解决资金困难、团队匮乏、市场薄弱等问题。依托集团全产业链自有自控供应优势,全面提升营销体验、产品研发、人才引进、项目资金等,运用“线下连锁门店+线上平台“的全渠道运营模式,多场景触达消费者。通过聚焦藤椒鸭大单品,构建成都、德阳、绵阳、遂宁四个重点发展区域,以四川为中心的区域发展体系,将土门赵鸭子从门店数量20家、年产值2000万的家庭小作坊打造成为全国拥有400+连锁品牌门店、年产值超2亿元的熟食知名连锁品牌,实现了产值10倍增长。
For example, Mianyang Maple Leaf Farm Technology Co., Ltd. (Tumen Zhao Duck) joined the park in 2019. On one hand, it efficiently managed operations by utilizing the park's unified basic services, including environmental protection, testing, utilities, office space, and accommodation. On the other hand, it leveraged the park's resources to address challenges such as funding shortages, team-building issues, and weak market presence. By relying on the group's fully integrated supply chain, it significantly improved marketing, product development, talent recruitment, and project financing. Using an omni-channel sales strategy combining offline chain stores and online platforms, it reached consumers through various touchpoints. By focusing on the signature "Green Pepper Duck" product and establishing development hubs in Chengdu, Deyang, Mianyang, and Suining, it created a regional growth model centered on Sichuan. As a result, Tumen Zhao Duck expanded from a small family business with 20 stores and an annual output of 20 million RMB to a well-known deli chain with over 400 stores nationwide and an annual output exceeding 200 million RMB, achieving a tenfold increase in output value.